Cold leads are the leads right at the beginning of a sales cycle. They are leads who you don’t have a prior rapport or relationship with, whom you decide to reach out to for business. These are often the leads that are ready and willing to give you the least of their attention span. Which is why you need to be crafty and creative in trying to get their attention and make a solid impression, often easier said than done.
Once you do figure out interesting ways to angle your pitch to reach out or network, these are the following platforms you would want to consider.
1) LinkedIn
One of the best platforms for networking with professionals for your business is LinkedIn. There are over 600 million members spread across 200 countries, creating this vast network. It is a community of professionals in which you can connect with potential clients from a variety of industries.
Essentially, you could direct-message every single person on the network. But the idea is that no matter what or who you’re selling to, there will always be an expansive pool of untapped leads, many of whom are willing and open to making a connection. You can send cold outreach messages to anybody on the network as a LinkedIn Premium Member.
Establish interest in your audience by creating cold outreach messages that also build relationships. As with cold emails, keep your tone friendly, find some common ground, and be as concise as you can. Compared to other forms of communication, InMail has a response rate three times higher than regular email, which means it has a high probability of working.
According to LinkedIn statistics, 80% of its members view networking as a crucial aspect of their professional success as the site proves it for lead generation. Almost all B2B companies generate leads through their sales teams using LinkedIn InMail and messaging. Linkedin helps you find new connections, share content, and close business deals.
2) Good Old Emails...
Email is one of the most efficient lead generation channels, however, it can take up quite a bit of time. By using services such as GetEmail.io, it no longer has to be time-consuming and you can find the email address of anyone, based on their first name, last name, and the domain name of the company, all within seconds.
GetEmail.io uses Big Data & Machine Learning Algorithms to find the email address of any professional or potential prospects in one second.
3) Content Sharing through Social Media Optimization
Providing targeted content to prospects is one of the best ways to re-engage them. By providing cold leads with useful, relevant content, they'll not only develop some interest, enlisting in your lead nurturing system, but they'll also become informed about the services and products your company offers. Develop a social media plan that will enable you to share your content on the social platforms that have the greatest appeal for your key personas. Social media also widens your audience and cultivates additional touchpoints with your leads.
