Just a quick look at some of the common questions that people usually ask about white labelling business opportunities.
What does white label mean in business?
It is white labelling if a producer produces and sells the same good or service to other retailers for the purpose of being differentially sold as their own. Meaning that certain elements of the products such as price, colour, and brand name will be differentiated from the original producer. So if a company called Jasper Ltd developed a white label app and sold this app to five other companies that can change/differentiate the app by changing the brand name, colour, domain name, setting different prices etc and selling it to consumers as their products.
What do white label solutions mean?
White label solutions simply mean the solutions that are created and designed to be sold by third parties under their own brand. It doesn’t matter what the name is called, if it’s white label, then it is white label.
Is white labelling legal or bad?
It is absolutely a legal business model which has been in practice for decades across the world, especially by top iconic retail brands. There is nothing bad or illegal about selling white label / private label services to your customers provided you operate within the supplier-agreed terms, follow government regulation, and operate within the industry standard practices. Remember that white-labelled products are subject to the same government regulatory controls as national brands in any sector of the economy which are expected to be complied with by any business.
What are white-label examples?
There are numerous examples of white labels available online on a small or large scale including but not limited to the UK Department for Trade website. Within the context of a small to medium size business, some examples of white label are website development, event & ticketing, dating, SEO, insurance, content marketing, social medial management, SaaS and to mention but a few.
Are white-label products substandard?
White-labelled products/services are not of lesser quality than the providers’ brands. The is no proven evidence of such. It is all about the specification and prices.
Who can start a white-label business?
Anybody such as self-employed, work-from-home professionals, solopreneurs or a limited company irrespective of the size small or big can sell white labelled products provided you have the marketing wherewithal. When you visit any of the top retailers such as Tesco, Asda, Morrison, Sainsbury and others, you will realise that all of them sell thousands of white labelled products which are also known as ‘’store brands’’. Similarly, many online service providers, such as price comparison websites, local SEO, hotels and flights booking websites are white labelled or ”powered by” third parties applications. A recent study carried out by Grocery Gazette shows that white labelled products make up 36% of the total products sold by FMCG retailers in the UK.
Is white label profitable?
Depending on the product and your target market plus other factors such as market competitiveness determine how profitable is white label. The profit you can make in a saturated market would probably differ compared to an innovative or emerging market. however, it is meant to be profitable for both the suppliers and sellers.
Top benefits of white labelling
What are white labelling drawbacks?
What are the basic approaches to starting a white-label business?
What to look out for when choosing a white-label opportunity?
So, if you want to build your brand in a way that you can save time and cost while you are still able to set your price at your margin, then white labelling may be the best business model for you.
Simply search for private lable / white lable opportunities, find the best fit, connect with the provider and you are good to go!