Local SEO – A Guide to Get Ranked in Featured Snippet

There are plenty of things that you can achieve when you work with the best local SEO services experts in the industry, including getting ranked in one of the featured snippets. There is plenty that you would be able to do to help you achieve this desired position, including not attempting to force Google to see your information as a featured snippet. Keep reading on to find out a few more of the top tips that will help you in this area.

How to Get Your Information into a Featured Snippet

All of the experts that help with local SEO services will be able to give you some advice, but you should think about this beforehand, especially when you are writing down your goals. Here are a few of the best tips that will help you with getting your desired featured snippet, including:

1 You can’t create them – You need to know in advance that these aren’t something that you can just create, but instead Google will choose your page if you answer the question. Make sure that you are creating highly informative and precise information for a better chance.

2 Check out the featured snippets – You are going to want to use a tool like SEMRush that would help you to see what the current featured snippets are. This would help you to see the format that they are using and then you can change your content to that format.

3 Page 1 rank required

Another thing that you need to be aware of is that to get one of these featured snippets is that you are going to have to be on the first page of the SERPs. Nearly 99.58% of all snippets that are featured are from the results from the first page.

4 Analyze and identify new opportunities

It is extremely important that if you are looking for the snippets for your chosen keyword and that you are looking at the URLs on the first page that you are analyzing and looking for some new opportunities. Make sure to see if the site is answering all of the questions that the user might have and if not, then make your own content to answer the unanswered questions.

5 Free of grammar mistakes – Also, if you want to get into these featured snippets, then the content that you are providing needs to be free of all grammar mistakes. This means that if your description or your heading has grammatical mistakes that you are less likely to be chosen for this position.

6 Inverse pyramid location – You should also be considering exactly where you are going to place the content that you want to get the featured snippet for. The best place that you can put it is close to the top, which means that the reader can find the information that they need easily.

7 Format matters – You are also going to want to ensure that you are using the right format when it comes to the featured snippet. If the current featured snippet is done in a specific format like a table, then you should also make sure that yours is done in the same manner.

8 More diverse – Another thing that you must be aware of is that they are becoming more diverse as time goes on, which means the way they look and the information was given will change. This can occur when you are looking for jobs and instead of links of how to find jobs you might be shown some actual positions that are open from various websites.

9 People also search – The final thing that you are going to want to make sure to do is to check out the box labeled “people also search”. This will help you to see where content is lacking and where you might be able to create some new content to reach this position. This is important since if you don’t know what people are also looking for, then you might not know what content has a gap.

Ensure that you are thinking about all of these steps so that you can use them as a guide to helping you reach the featured snippet position. These are great tips that would help you to know what you should be doing to try to reach this goal.

Make sure that if you are hiring the experts in local SEO services that you let them know that this is something that you are interested in. This should be at the top of their list and they can help you to create the perfect content that will help you to get there, especially if you find out where the gaps are. Double-check the keywords that you are using and see what else the readers are interested in when it comes to these searches so you can fill in those gaps.

By Jo Smith | 22/11/2020