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Investing instead of simply leaving money in a standard savings account is becoming a popular choice for many people today, due in part to increased knowledge about investing and a boost to the accessibility of investment opportunities. Investing your money is a wise decision if you’re looking for something positive to do with your finances, […]

The business world is tough; there is no doubt about it. From your initial launch through to monitoring and managing growth, being at the helm of a company, big or small, is no easy feat. Add into the equation finding ways to upgrade your business somehow, and you have a whole new headache emerging. Upgrading […]

Keeping a business afloat is no easy feat; any company owner will tell you that. With various components working hand-in-hand to ensure businesses maintain a profit, it is understandable that some of these processes need changing every now and again. While some business owners might be somewhat apprehensive about making changes in their businesses, it […]

When customers struggle with some aspect of your product or service, this is considered a ‘pain point. For companies that wish to prospect and grow, it’s important to identify and track these pain points to not only fix them but ensure they don’t keep repeating. To get into a better position when dealing with fresh […]

Every sales representative understands the power of LinkedIn as a lead generation tool, prospecting tool, and platform to nurture new leads before pitching. Since its launch in 2014, the LinkedIn sales navigator has enabled thousands of marketers and sales lead professionals to generate highly targeted prospects. Besides finding and contacting prospects, the sales navigator enables marketers to […]

If you’ve ever tried to promote a website, you know what Google’s algorithms are and how difficult it may be to cater to them. They aren’t set to drown particular websites. They are created to provide the best answers to searchers around the world. Your job is to make sure your website can provide those […]

“Hey, Alexa! Play a song by BTS.”. And the application confirms with you to play the song. How far has the technology reached right now! A device does what you ask just by the voice command. There was a time when people had to wind the machine enough to play a song record for just […]

A brand strategy is a process designed to help give your business a distinct identity that will help it stand out against its competitors. Brand strategies aren’t simply about your company name and logo (although these are important), but should be built around the core principles of your business and the customer need it fulfils. […]

The term ‘going green’ sounds like an expensive affair, especially for business owners. They think about the extreme makeover of the warehouse which is not right to the most extent. However, knowing how to start and where to start is always a step in the right direction.  There is no right or wrong way of […]