Congratulations! You have successfully started your business or at least launched your business website online! How will you market it? Paid advertisement is essential but expensive! Using social media is what many businesses are doing now because of its reach online, and because that’s where the people are!
So the question is: What effective social media platform can be used for most businesses? Or let’s say my business? What an appropriate question!
Nowadays, there are tons of social media platforms at your disposal. These are all effective social media platforms where you can create an amazing following. However, you don’t have to sign up for all new and popular social media sites on the planet. Trust us when we say you would rather be excellent with one or two platforms rather than be mediocre with four five or six! A number of accounts in different social media sites don’t matter. Instead, pick one or two channels and focus your target marketing there. If you need some guidance on what is the best social media site/s for you, tips and information are available for you to determine the most effective social media channels out there. But for now, here are seven of the most effective social media platforms that you can use for your business.
What can we say? Over 1.11 billion people are into this famous social media site. Besides catching up with loved ones from overseas, Facebook did a wonderful job for many aspiring entrepreneurs out there. If you’re a start-up entrepreneur, we suggest you try the waters of Facebook first before jumping on any other platforms.
Facebook has established itself quite well and you can use that to your advantage. You will be easier seen on this social media site with an option to send you a private message, browse your products and even share your goods to a wider network. We firmly believe your target marketing strategies will not be wasted on this site. Indeed, Facebook is an effective social media platform for your business. On Facebook, you will be able to launch a separate business page or “Fan Page” to promote your business and to also leverage the use of group pages as well.
Twitter is an astonishing social media platform that can promote your business in 140 characters or fewer. This is a site that garners over 215 million active users or potential customers. This great site is generally made for communication so you know that customers can reach you 24/7. What’s more special about Twitter is that you can incorporate your own hashtag brand so you’ll be easier searched or be on the most popular page.
Word of the wise, this effective social media platform can get you viral in no time! A proven and effective way to increase your business’ popularity.
Instagram is a good platform if you like photos. Just open an account and build your audience to engage and post any pictures relevant to your business, add a cute or useful tagline and then link them to your website.
If used properly, your followers may skyrocket more than what you’re expecting.
This effective social media platform is made for business people to interact with others. Sometimes it is used by job seekers to find potential employers but most of the time it is used to increase your audience. Business owners realized the value of this site and the opportunities to build relationships and sales leads. An estimated 2.7 million business pages are on LinkedIn, each interacting with each other for partnership, proposal, quotations etc.
Just a quick heads up LinkedIn has a humongous number of professionals so expect important business dealing. It is not like Facebook or Twitter where any start-ups can be casual. On LinkedIn, you need to look professional so people can take your business seriously. Nevertheless, don’t be intimidated though as the users on these social media channels are really friendly. You’ll never be out of place here.
With over 1 billion unique visitors every month – that’s how huge this video-oriented site is. Not to mention that it’s the second-largest search engine after Google! How’s that for target marketing and popularity boost? YouTube can literally take you to places with increasing your customers every second someone clicks on your video.
You can even sponsor a commercial where they can stream over millions of videos. Oh, did we also mention that YouTube is owned by Google? You don’t have to worry about search engine rankings at all with this platform.
Pinterest is one of the top effective social media platforms made for business-especially if your business involves products to promote. All you need are good photos of your products and post or “PIN” them on a board representing a certain category and then build your following to interact. The people on Pinterest are friendly and sometimes helpful to promote even your own products. It is worth signing up just to get a little familiar and start getting your business or brand out there to be seen on the internet!
While most social media platforms will connect to people across the web, Foursquare is designed to target local follower at the exact location of your business. Over 50 million people use Foursquare whether for online or offline businesses. So, for storefront owners, you would want to learn how to leverage this effective social media tool. Just simply go to Foursquare, sign up, follow the guides, and engage as you would with other social media platforms, but keep in mind these will be local followers as potential customers to your business.
Social media is really very simple to use and inexpensive! It’s all about one thing-engagement! Once you get a good feel at using social media-the more you will be effective in promoting your brand and they can become a powerful tool for your business. So, whatever you choose from these effective social media channels, just remember to focus first on one or two at a time, so your marketing will be successful to a large degree.
By Jo Smith – Contributor | 08/10/2019
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